Doing Companies The Right Way

Get to Know Jack Halfon

Jack Halfon is an entrepreneur who resides in South Africa but was born in Harare, Zimbabwe. He is the largely popular as the founder of a micro-lending institution known as Atlas finance. Atlas finance has been molded by him into a model of customer service, ethics, and responsibility. He started this business in Johannesburg as a small business and it’s grown into one of the largest microlending institutions in Johannesburg with over 170 branches in South Africa. In spite of the vastness of his business, he has never lost the essence of the qualities that matter the most to his customers which are integrity and also a desire to see his customers get what they want. That is why his business continues to be in a position to lend to over two million people since the start of his company in 1994. For Jack, his clients are like the members of his family. Atlas Finance Ltd, his firm, gives loans of an amount of 8,000 rand or less to customers who may need to pay for family expenses, school tuition, transportation bills, hospital costs and other debts. Halfon and his employees at Atlas Finance make it possible for those who reside in several South African cities like Durban Pretoria, Johannesburg, Soweto, Cape Town and other major cities to meet their daily expenses.

Jack Halfon went through many challenges as he tried to start his business, and thus he understands the problems that most of his clients go through. Before his company could pick up; he suffered several challenges and drawbacks. In fact, he started his business conglomerate with only 300 rand however he eventually became a successful entrepreneur in the South African microfinance sector supplying help to those people who are undergoing similar problems. This has made him a philanthropist, giving back to the community to help the poor in society. Through his philanthropic actions, he hopes to inspire the next generation of entrepreneurs. He writes posts and articles providing free guidance on how best to make it in the microfinance sector.

Not only is Jack Halfon a successful entrepreneur, but he is also an avid black and white photographer and a dedicated family man as he is a proud husband to one wife, has three kids and three grandchildren. He enjoys spending quality time with his family and watching it thrive. He is well-traveled around the world and has captured the essence of places and people using his camera. He printed his set of black and white images known as Places and Faces in the year 2011. He gave the profits he got from this publication to charities in South Africa. He is indeed a man of several hats who continues to make considerable contributions to society.