Getting To The Point – Software

The Benefits of Integrating Your Cloud Business Apps

For every business looking to grow, it’s important to understand the needs of the customer and tailor its products/services to these needs. If you have an ecommerce business, it’s quite likely that you use various software applications to manage different aspects of the business. To give an example, you might use Shopify as the shopping cart solution, Salesforce CRM to handle prospects and leads, and QuickBooks for accounting. Perhaps you use NetSuite also, for its powerful back-office features. If these systems are unconnected, however, it’s hard to keep track of things such as customer orders, inventory, shipping, etc.

The ideal solution is to have them all connected to avoid having duplicate data, which leads to inefficiencies and all kinds of errors. By using an iPaaS integration platform, you can link all your cloud-based business apps and achieve greater efficiency. Check out these three reasons why you’ll want integration for your business software solutions.

Improve on customer satisfaction
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Integrating your apps means your sales, order management and accounting are centralized, providing employees with a single platform to view customer data. When all your employees or departments can access the same customer data, responding to customer inquiries becomes easier. Your sales team will be able to spot opportunities for up-selling and cross-selling, and they can keep track of pending orders, invoices and service issues.Thanks to real-time visibility of customer information, your staff is able to offer a more consistent service experience.
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Streamlined business processes

Using disparate systems without connecting them to each other means your business must deal with a huge administrative workload, which can be costly. Many hours will be spent copying customer information from one system to the next, checking the inventory for products ordered, and matching orders with payments, etc. When these processes are handled manually, errors will inevitably creep in, leading to inefficiency as well as poor customer service. A lot of the time that should be spent improving the customer experience and growing the business is wasted updating information and fixing errors.

When your software systems are connected, the records are more accurate and processes are streamlined. This is good news for your customers, as they can keep track of their orders, plus they’ll get informed quickly when any changes are made. Integrated systems take care or many time-consuming tasks, thereby freeing up time for staff to focus on more important matters.

Faster growth

Having your systems integrated makes it easy to expand to multiple locations and add more sales channels because all your data and processes are unified. And since your business is able to offer great customer service, it’s possible to scale operations without compromising on customer experience.